As an industry leader in wellness recovery & fitness, to kick off the new year Mary Gains™ launched their CBDreams™ Gummies to their wholesale brick & mortars in the Midwest. Little to no surprise, they again underestimated the traction this would receive before distributing to their valued customers online.
"I had to double back with our manufacturer to ensure we'd have enough inventory to properly scale," Thomas said, Founder & President of Mary Gains™.
While they want to effectively branch out & deliver a solid product to wholesalers & their clientele, the privately held company wants to remain transparent that ecommerce is the way for them to reach their customers directly while maintaining their mission & statement to the market.
"We still have new resistance bands coming for our chiropractic partners & gym owners, that I'm hoping will offset the miss on the gummy production that I take complete ownership for, " Thomas reiterated.
As the first month of 2024 opened up with a bang, it's crucial to remain cognizant of the many factors & challenges you may face as a business. Stay tuned in the coming months for new releases Q1, & obstacles you too may face in your respective industry.