The Power of Tradeshows

In today's digital age, businesses have a myriad of options for showcasing their products, from social media ads to virtual marketplaces. However, there's one traditional marketing strategy that continues to prove its worth time & time again: tradeshows. For companies selling any assortment of products or services, tradeshows present a unique opportunity to connect with potential clients & industry partners in a more personal & impactful way. Here's why Mary Gains is exhibiting this year's Ohio Cannabis Health & Business Summit this October 4th-5th at the IX Center in Cleveland, Ohio. 

Power of the People

In the cannabis health & wellness industry, trust is paramount. Whether it's our CBDreams™ Gummies or our latest set of resistance bands for physical therapy & injury prevention, customers want to be confident in the quality & efficacy of the products they are purchasing. Tradeshows allow us to engage directly with potential customers, offering you a chance to see, touch, & try our products. This firsthand experience significantly increases your trust in our brand. In that note, the OCHBS is a well trusted event that has proven the last few years it's an expo you can't miss. If you'll be attending, here's why you should come see us at booth 713!

Networking Opportunities with Industry Leaders

Tradeshows are more than just sales events; they are hubs for networking. Exhibiting our products at events such as OCHBS puts us in direct contact with industry leaders, influencers, & potential business partners. Building these connections can lead to valuable collaborations & partnerships that help expand our reach & reputation within the industries we serve.

For instance, a conversation with a chiropractor at a tradeshow might lead to a bulk purchase of resistance bands for their organization or a discussion with a dispensary owner could open doors to stocking our latest CBDreams™ Gummies in their storefront. These face-to-face meetings are opportunities that often aren't available through other marketing channels.

Instant Feedback & Market Research

Understanding our target market's needs & preferences is crucial for product development & marketing strategies. At tradeshows, we have the unique chance to gather instant feedback from a diverse group of attendees. This feedback is invaluable for making real-time adjustments to our offerings, understanding common customer's needs, & gaining insights into what features or benefits are most attractive to our audience. This kind of feedback is hard to replicate through online surveys or social media.

Brand Visibility & Recognition

Exhibiting at tradeshows can significantly boost our brand's visibility. Being present at these events show we're active, engaged, & committed to the industry. It’s an excellent way to establish our brand’s presence & get noticed by a larger audience, including those who might not have discovered our products otherwise.

Standing out in a crowded market is essential. A well-designed booth with engaging demonstrations can attract attention & draw in potential customers who are interested in learning more about what sets our products apart. The more visible we are, the more likely attendees are to remember our brand & products long after the tradeshow ends.

We Create Memorable Experiences

One of the most significant advantages of tradeshows is the ability to create a memorable experience for our audience. Interactive booths, engaging demonstrations, & personal interactions leave an everlasting impression. When people experience our products firsthand & see our passion for what we do, they are more likely to become loyal customers.

While digital marketing is undoubtedly a powerful tool, the value of in-person interactions at tradeshows such as OCHBS should not be underestimated. So, as we plan our brand expansion, we realized the best way to make a lasting impact is to show up & showcase our products in person.

If you don't know, now you know!


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